Sesh

For Planners and Designers

SESH is not your typical workshop. In an industry saturated with surface-level workshops, SESH stands alone. It’s called an intensive because it's intense. Spanning over 2.5 days, we’ll clock nineteen hours of straight education and deep dive into your artistry and business strategy.

SESH is a container for design mastery—a space where your creative process can flourish and transform. Here, you'll refine your ability to craft distinctive designs that authentically embody your artistic signature and your client's narrative. Together, we’ll review and analyze your upcoming projects for immediate, personalized guidance that will elevate your work in real-time.

This intimate mentorship experience will guide you through:
  • Uncovering the essence of your brand identity to amplify your unique creative voice
  • Discovering the deeper aesthetic dimensions your client's desire but cannot articulate
  • Expanding your creative palette with inspiration sources beyond wedding industry conventions
  • Streamlining your design workflow to balance artistic integrity with practical efficiency
  • Perfecting the art of design presentation to forge stronger client connections.

ALIA’S APPROACH

My mentorship philosophy mirrors my design approach: unearthing the distinctive stories and perspectives that make each of us unique. This approach isn't about imposing a particular aesthetic or methodology but instead guiding you to unearth your distinctive perspective that will become the cornerstone of your client relationships and creative work.

I believe exceptional design emerges from a deep understanding of personal narrative, historical context, and psychological insight. Through my guidance, planners and designers learn to see beyond surface aesthetics to the deeper "why behind the why"— giving way to the creation of spaces that tell authentic, meaningful stories. 

My mentorship aims to transform not just individual projects but entire approaches to the craft of wedding planning and design.


THE PROCESS

Mentorship will begin before we even meet. Through thoughtful pre-assignment work, I invite you to explore your personal brand identity- collecting words, visuals, and inspirations that genuinely resonate with your sensibilities. This initial excavation serves two purposes: it clarifies your artistic foundation while also teaching you strategies you can employ with clients who struggle to articulate their vision.


Reconnecting with Purpose

We’ll revisit your mission statement—that essential spark that ignited your passion for this work. By examining what truly lights you up, we create a compass that guides future creative decisions. This process reveals whether your current business practices authentically reflect your core values and identifies opportunities to bring previously hidden aspects of your vision to the forefront.


From Theory to Practice

Together, we’ll begin to apply concepts directly to your current projects. By analyzing real work in progress, we discover tangible ways to infuse your core artistic vision into every aspect of your designs. This practical approach transforms abstract concepts into actionable strategies unique to your creative process.


Discovering the Why Behind the Why

I guide you through a process of identifying deeper layers of meaning in your work, often uncovered through historical context, psychological insights, or the specifics of time, place, and personal narrative. This depth creates designs that transcend mere aesthetic appeal to become meaningful, resonant experiences.


Creating Your Authentic Interpretation

My mentorship isn't about dictating "good" or "bad" approaches but helping you discover your authentic interpretation of our craft. When something isn't working, it's rarely about talent—it's either because the concept needs further refinement or because connections between elements haven't been fully realized yet. My role is to help you bridge these gaps while honoring your unique perspective.


The Ultimate Goal

At the foundation of my design philosophy is a profound respect for individual stories and perspectives. Together, we'll develop your ability to create spaces, places, and moments filled with surprise and delight—experiences that leave lasting impressions while remaining true to your distinctive voice and vision.


The Journey to Authentic Design
I will lead the majority of SESH, and on the final day, Christina will dedicate three hours of an open AMA and portfolio reviews offering you valuable insights and personalized feedback.

Throughout your time at Wildflower Farms, attendees will have ample opportunities to connect with all attendees, including photographers, exchanging ideas, and build lasting relationships over shared meals.
BREAKOUT SESH WITH Christina McNeilL

TESTIMONIALS

“Alia’s approach to design pushes far beyond trends, drawing from art, fashion, and history to craft ideas that feel completely fresh — and impossible to replicate.”

- Ali Thorstad, Event Planner
 
Working with Alia for the past several years has guided me through incredible improvements in my creative process. She is so talented at uncovering the deeper layers of design that resonate with clients, elevating wedding day concepts from just beautiful details to a more personalized work of art.

What sets Alia apart is her ability to draw inspiration from outside the wedding industry, sourcing fresh, high-quality ideas that push the boundaries of wedding design. Alia has perfected the design presentation process, ensuring one of a kind concepts are clearly portrayed and appeal to the clients.

Her expertise and vision are second to none, and I feel incredibly fortunate to have had the opportunity to work with someone so skilled and forward-thinking!
-Ali Thorstad, Event Planner  
-Gabby Ardaki, Event Planner
I had the pleasure of working alongside Alia for over 5 years. It’s rare to find someone who can plan with such meticulous detail while also coming up with the most inspired design concepts.

Her exceptional design instinct and genuine passion are what truly distinguish her from others in the field. She draws inspiration from the venue and couple’s interests (of course), but also sources from the world around her - a vintage fabric pattern she came across, an antique furniture piece, an era of time - with Alia there are truly no limits. Because her design concepts are so limitless, she is able to present clients with bespoke plans to bring these designs to fruition - customizing at each step of the way.

It’s this thought process that makes Alia’s clients feel like she has captured their essence in a way they could have never done so themselves. She finds ways to pick up on details of their lives and incorporate them into the plans in a way that is both seamless and beautiful. I learned so much about the process from Alia and became a stronger planner and a more innovative designer because of her incredible mentorship.
“Alia’s process doesn’t just create beautiful designs - it teaches you how to think like a designer, unlocking limitless creativity in every project.”

-Gabby Ardaki, Event Planner
-Alyssa Torma, Event Planner  
Alia possesses an extraordinary range of planning expertise coupled with remarkable creative vision. Participating in her design process has been truly enlightening, as she demonstrates an uncanny ability to anticipate emerging trends while crafting imaginative details and ingenious touchpoints that consistently captivate guests.

Over the years, I've been fortunate to regularly tap into her insightful business wisdom and creative perspective while navigating both my career and client work—a professional relationship I continue to treasure.

“Working with Alia gave me the confidence and tools to evolve both creatively and professionally - a priceless opportunity for any designer or planner ready to level up.”

-Alyssa Torma, Event Planner  

Join US!

Please note that interviews are required, allowing me to ensure that attendees get the most out of this experience. If you’re serious about investing in yourself, ready to be challenged, and committed to real growth...